search query: @author Solomon, B. / total: 2
reference: 1 / 2
« previous | next »
| Author: | Solomon, B. |
| Title: | Ringing up sales |
| Journal: | Management Review
1995 : FEB, VOL. 84:2, p. 38-42 |
| Index terms: | |
| Freeterms: | EINZELHANDELSBETRIEBE, VERKAUFSFÖRDERUNG |
| Language: | eng |
| Abstract: | Consumers will always appreciate a bargain, but what today's hurried, time pressured shoppers really long for is a bit of escapism. Several retailers that are capitalizing on this trend and indulging their consumers are reaping the rewards. |
« previous | next »
SCIMA