search query: @author Solomon, B. / total: 2
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Author: | Solomon, B. |
Title: | Ringing up sales |
Journal: | Management Review
1995 : FEB, VOL. 84:2, p. 38-42 |
Index terms: | |
Freeterms: | EINZELHANDELSBETRIEBE, VERKAUFSFĂ–RDERUNG |
Language: | eng |
Abstract: | Consumers will always appreciate a bargain, but what today's hurried, time pressured shoppers really long for is a bit of escapism. Several retailers that are capitalizing on this trend and indulging their consumers are reaping the rewards. |
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