search query: @freeterm UNTERNEHMENSPLANUNG, PLANUNGSABTEILUNG / total: 2
reference: 1 / 2
« previous | next »
| Author: | Houlden, B. T. |
| Title: | How corporate planning adapts and survives |
| Journal: | Long Range Planning
1995 : AUG, VOL. 28:4, p. 99-108 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, LANGFRISTIGE UNTERNEHMENSPLANUNG, PLANUNGSABTEILUNG |
| Language: | eng |
| Abstract: | Over the years various academics have wrongly forecast the demise of corporate planners or of strategic planning. This article looks at the current state of the art. It is based on a survey and comparison is made with the results of a similar study carried out in 1985. In those organizations where corporate planning has progressed well, top management has improved their strategic capability, strategic planning processes have been adapted and improved and the role and composition of the corporate planning units have changed. |
« previous | next »
SCIMA