search query: @author Hallier, B. / total: 2
reference: 2 / 2
« previous | next »
| Author: | Hallier, B. |
| Title: | Der Handel auf dem Weg zur Marketingführerschaft: Vertikales Marketing. (!Category management) (!Efficient consumer response) |
| Journal: | Absatzwirtschaft
1995 : MAR, p. 104-107 |
| Index terms: | ELECTRONIC POINT OF SALE DATA MANAGEMENT MARKETING CONSUMER BEHAVIOUR CONSUMER RESEARCH |
| Language: | ger |
| Abstract: |
« previous | next »
SCIMA