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| Author: | Roddick, A. |
| Title: | Corporate responsibility: the body shop choice |
| Journal: | European Forum for Management Development
1995 : 2, p. 28-33 |
| Index terms: | CORPORATE RESPONSIBILITY SHOPS DEVELOPMENT |
| Language: | eng |
| Abstract: | The author explains, forcefully and from the top of her case, her vision of her own creation, a highly ethical and personally-rewarding enterprise which is serving its real stakeholders and society in an age dominated by the bottom line. Her own company's "business school" is that of learning from deliberating on action, particularly from her numerous visits to underprivileged societies. From tarpaulines to toilets, The Body Shop uses every niche available for getting messages across. The author runs a large multi-local company: over 1200 stores in 45 countries. |
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