search query: @author Madu, C. / total: 2
reference: 1 / 2
« previous | next »
| Author: | Madu, C. Kuei, C. Winokur, D. |
| Title: | Environmental quality planning. A strategic total quality management (STQM) approach |
| Journal: | Futures
1995 : OCT, VOL. 27:8, p. 839-856 |
| Index terms: | ENVIRONMENTAL QUALITY TOTAL QUALITY MANAGEMENT PLANNING |
| Language: | eng |
| Abstract: | After embarking on a policy of total quality management (TQM), the next target for corporations is the implementation of a natural environmental quality planning programme. Yet many corporations in the USA have not yet realised the potential of natural environmental quality planning and its impact on a company's product quality, competitive advantage and growth in market share. Unlike their US counterparts, Japanese companies have embraced this marketing theory and are gaining a competitive advantage over US firms. |
« previous | next »
SCIMA