search query: @freeterm MARKETINGSTRATEGIE, PROBLEMORIENTIERTE / total: 2
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| Author: | Sterling, J. |
| Title: | Portfolio-Plus: an analysis tool for strategic planners |
| Journal: | Planning Review
1995 : MAY-JUN, VOL. 23:3, p. 24-27 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE, PROBLEMORIENTIERTE SOFTWARE |
| Language: | eng |
| Abstract: | Portfolio-Plus, a PC-based software tool developed by Strategic Dynamics, facilitates several common portfolio analysis techniques. In a special test a company planning team found that the software helped them reach valuable insights. |
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