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| Author: | Berneman, C. |
| Title: | La promotion des ventes. Une classification nouvelle |
| Journal: | Gestion-HEC Montreal
1994 : FEB, VOL. 19:1, p. 32-39 |
| Index terms: | MARKETING THEORY MARKETING MANAGEMENT SALES PROMOTION SALES MANAGEMENT |
| Language: | fre |
| Abstract: |
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