search query: @author Ma, Xing / total: 2
reference: 2 / 2
« previous | next »
| Author: | Ma, Xing |
| Title: | On international marketing of China's textiles and clothing in the new period (original in Chinese) |
| Journal: | International Economics and Trade Research (c)
1995 : 4, p.55-58 |
| Index terms: | CLOTHING INDUSTRY EXPORTS INTERNATIONAL MARKETING |
| Language: | chi |
| Abstract: | China has become one of the big countries exporting textiles and clothing and made great progress in terms of volume and structure of export. 1990's will see China's exports of textiles and clothing facing a severe situation in international marketing. Four countermeasures offered by this paper are diversifying marketing strategies; enhancing world competitiveness depending on sci-tech progress; developing conglomerated multinational management, and taking a serious attitude towards trade protectionism. |
« previous | next »
SCIMA