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| Author: | Cross, B. Gordon, J. |
| Title: | Partnership strategies for market success (Unternehmenskooperation) |
| Journal: | Business Quarterly
1995 : AUTUMN, VOL. 60:1, p. 91-96 |
| Index terms: | |
| Freeterms: | AUTOMOBILINDUSTRIE, UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | Increasingly, companies are outsourcing the manufacturing of parts for their products. But what should they be looking for in a supply partner and what form should these partnerships take? The authors look to the auto industry for answers. The auto industry provides insights into effective partnerships between original manufacturers and parts suppliers. |
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