search query: @freeterm institutions, institutes, research / total: 2
reference: 2 / 2
« previous | next »
| Author: | Milferner, R. |
| Title: | Assessment of the sales markets in joint-venture |
| Journal: | Nase gospodarstvo
1995 : VOL. 41:3-4, p. 373-379 |
| Index terms: | |
| Freeterms: | Slovenia, scientific research institutions, institutes, research activities, research, reports, enterprises, development, diversification, mergers, marketing, marketing strategy, market, valuation, positioning, industry, joint ventures, production cooperation, value chain |
| Language: | slv |
| Abstract: | Two development concepts are known in the world economy: either to diversify the production with its own capacities or with the acquisition - by purchasing of the compny as a whole or by purchasing of the organizational parts .Small and medium-size companies are seeking a favourable strategic position in the market which would provide the development and existance and thus a bigger value.In the evaluation of companies, the "strategic business values" present a problem and are the non-material parts of the company, for instance, the achieved position in the market concerning the project and the market segments. The position of the actual market presents the potential factor of efficiency, which provides the companies with the profitability and liquidity.The companies - manufacturing associates have the opportunity to develop the strategies for the product from the manufacturer of the individual component parts to the partnership in the chain of value and to introduce the strategies of the multi-level marketing. Thus, the value of the firm is incoreased. |
« previous | next »
SCIMA