search query: @author Wilkes, R.E. / total: 2
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| Author: | Burnett, J.J. Wilkes, R.E. |
| Title: | Fear appeals to segments only. |
| Journal: | Journal of Advertising Research
1980 : OCT, VOL. 20:5, p. 21-24 |
| Index terms: | ADVERTISING RESEARCH MOTIVATION RESEARCH |
| Language: | eng |
| Abstract: |
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