search query: @author Zetsche, D. / total: 2
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| Author: | Zetsche, D. |
| Title: | Innovation Leadership. |
| Journal: | IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:1-2, p. 32-35 |
| Index terms: | STRATEGIC MANAGEMENT INNOVATION NEW PRODUCTS CUSTOMER RELATIONS CORPORATE CULTURE |
| Language: | ger |
| Abstract: | Environmental challenges call for an innovation management which covers the entire company and is consequently customer oriented. < |
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