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| Author: | Christy, R. Oliver, G. Penn, J. |
| Title: | Relationship marketing in consumer markets |
| Journal: | Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 175-187 |
| Index terms: | CUSTOMER RELATIONS MARKETING STRATEGY |
| Language: | eng |
| Abstract: |
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