search query: @author Giese, J. L. / total: 2
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| Author: | Giese, J. L. Spangenberg, E. R. Crowley, A. E. |
| Title: | Effects of product-specific word-of-mouth communication on product category involvement. |
| Journal: | Marketing Letters
1996 : MAR, VOL. 7:2, p. 187-199 |
| Index terms: | COMPETITION BRANDS COMMUNICATION SALES |
| Language: | eng |
| Abstract: |
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