search query: @author Forrest, P. / total: 2
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| Author: | Robin, D. Reidenbach, E. Forrest, P. |
| Title: | The perceived importance of an ethical issue as an influence on the ethical decision-making of ad managers |
| Journal: | Journal of Business Research
1996 : JAN, VOL. 35:1, p. 17-28 |
| Index terms: | DECISION MAKING MANAGEMENT RESEARCH |
| Language: | eng |
| Abstract: | The authors explored the impact of a proposed new construct "perceived importance of an ethical issue" (PIE) on the ethical decision-making process. This construct parallels similar constructs in involvement literature popular in consumer behavior. The PIE construct was found to exhibit reasonable characteristics for preliminary judgments about validity, and it produced a significant and substantial impact on both ethical judgment and behavioral intention, claim the authors of the present paper. |
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