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| Author: | Baysinger, B. D. Lamb, C. W. Jr. |
| Title: | A consumer welfare standard for FTC case selection. |
| Journal: | Business Topics
1981 : WINTER, VOL. 29:1, p. 58-64 |
| Index terms: | STANDARDS ADVERTISING EFFECTIVENESS CASE STUDIES CONSUMER PROTECTION |
| Language: | eng |
| Abstract: |
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