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| Author: | Mills, R. W. Weinstein, B. |
| Title: | Calculating shareholder value in a turbulent environment (Bewertungsmethode) |
| Journal: | Long Range Planning
1996 : FEB, VOL. 29:1, p. 76-83 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, WERTANALYSE, LANGFRISTIGE UNTERNEHMENSPLANUNG |
| Language: | eng |
| Abstract: | This article links strategic value analysis and scenario thinking. Both are tools concerned with the future direction of the business, but the two have often been used independently of another. By pulling them together using a 5 step approach the authors of this article give structure to the external environmental factors which can impact on a business's value and value estimates to the consequences of scenarios. |
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