search query: @author Preston, I. L. / total: 2
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Author: | Shimp, T. A. Preston, I. L. |
Title: | Deceptive and nondeceptive consequences of evaluative advertising. |
Journal: | Journal of Marketing
1981 : WINTER, VOL. 45:1, p. 22-32 |
Index terms: | ADVERTISING |
Language: | eng |
Abstract: |
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