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| Author: | Armstrong, A. Hagel, J. |
| Title: | The real value of on-line communities |
| Journal: | Harvard Business Review
1996 : MAY-JUN, VOL. 74:3,p. 134-141 |
| Index terms: | |
| Freeterms: | INFORMATIK, EDV-VERBUNDANLAGE, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | The notion of community has been at the heart of the Internet since its early days, when scientists used it to share data, collaborate on research, and exchange messages. But how can businesses best use its community building capabilities? Not merely by putting their products or services on-line. Their article describes 4 sorts of on-line communications and considers how companies that market to consumers can benefit from organizing such communities. |
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