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| Author: | Braun, I. Schiele, T. P. Schlickmann, P. |
| Title: | PWA Waldhof: Die Markenpolitik eines expandierenden Unternehmens |
| Journal: | Markenartikel
1996 : VOL. 58:12, p. 573-574, 576-578, 580-582 |
| Index terms: | PRODUCT POLICY POSITIONING TOILETRIES INDUSTRY MARKETING STRATEGY GERMANY EUROPE |
| Language: | ger |
| Abstract: |
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