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| Author: | Thompson, R. C. Hunt, J. G. |
| Title: | Inside the black box of Alpha, Beta and Gamma change. Using the cognitive processing model to assess attitude structure |
| Journal: | Academy of Management Review
1996 : :JUL, VOL. 21:3, p. 655-690 |
| Index terms: | |
| Freeterms: | REORGANISATION, UNTERNEHMENSANPASSUNG, ORGANISATIONSPSYCHOLOGIE, ORGANISATIONSSOZIOLOGIE, ORGANISATIONSFORSCHUNG |
| Language: | eng |
| Abstract: | Given the current emphasis on organizational reengineering and other kinds of organizational interventions, an area of special importance is that of attitude change as a function as such interventions. Currently, there is a typology labeled Alpha, Beta and Gamma change which is designed to measure three different types of attitude change from state A to state B. The authors develop a model of attitude and structure and examine the cognitive processes hypothesized to yield attitude structure changes corresponding to the Alpha, Beta and Gamma typology. |
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