search query: @freeterm INDUSTRIEBETRIEBE, KONKURRENZ, / total: 2
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| Author: | Balakrishnan, S. |
| Title: | Benefits of customer and competitive orientations in industrial markets (Marketingkonzept) |
| Journal: | Industrial Marketing Management
1996 : JUL, VOL. 25:4, p. 257-269 |
| Index terms: | |
| Freeterms: | INDUSTRIEBETRIEBE, KONKURRENZ, BETRIEBSERFOLG, SCHWACHSTELLENANALYSE |
| Language: | eng |
| Abstract: | The idea that customer and competitive orientations have a positive influence on profitability is implicit in the marketing concept. This study empirically investigates the influence of customer and competitive orientations on business performance. There are 4 latent dimensions underlying customer and competitive orientations: basic market orientation, competitive benchmarking, customization and international orientation. Managers could use this concept to assess strengths and weaknesses and in long term planning. |
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