search query: @author McDougall, D. / total: 2
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| Author: | McDougall, D. Wyner, G. Vazdauskas, D. |
| Title: | Valoracion del cliente como fundamento del crecimiento. |
| Journal: | Harvard-Deusto Marketing & Ventas
1997 : MAY-JUN, 20, p. 21-23 |
| Index terms: | CLIENTS MARKET SEGMENTATION MARKETING STRATEGY |
| Language: | spa |
| Abstract: |
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