search query: @author Hendon, D. W. / total: 2
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| Author: | Hendon, D. W. |
| Title: | The advertising-sales relationship in Australia. |
| Journal: | Journal of Advertising Research
1981 : FEB, VOL. 21:1, p. 37-47 |
| Index terms: | ADVERTISING EFFECTIVENESS AUSTRALIA |
| Language: | eng |
| Abstract: |
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