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| Author: | Hickman, J. Crandall, W. |
| Title: | Before disaster hits: a multifaceted approach to crisis management |
| Journal: | Business Horizons
1997 : MAR-APR, VOL. 40:2, p. 75-79 |
| Index terms: | ECONOMICS CRISIS MANAGEMENT MANAGEMENT |
| Language: | eng |
| Abstract: | From hurricanes to industrial accidents, fires to riots, planning and managing for a crisis seeks to mitigate the devastation a disaster can wreak on a business. A rule often referred to by experts in the area of disaster recovery states that "80 percent of companies lacking a well-conceived and tested contingency plan go out of business within two years of suffering a major disaster" (Brown 1993). Nevertheless, despite past disasters and the millions of dollars of damage they have rung up, many organizations are not prepared for a catastrophe to occur. |
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