search query: @freeterm UNTERNEHMENSPLANUNG, LANGFRISTIGE / total: 2
reference: 1 / 2
« previous | next »
Author: | Gilmore, W. S. Camillus, J. C. |
Title: | Do your planning processes meet the reality test? (Planungssystem) |
Journal: | Long Range Planning
1996 : DEC, VOL. 29:6, p. 869-879 |
Index terms: | |
Freeterms: | UNTERNEHMENSPLANUNG, LANGFRISTIGE UNTERNEHMENSPLANUNG |
Language: | eng |
Abstract: | Sophisticated planning systems and touted techniques have never been a guarantee of success to a business. For strategic situations the issues are usually complex and unpredictable with many unknowns and a large human factor. This article identifies a set of 7 fundamental process principles for dealing with such problems. The principles are a starging point in the effort to codify the art of successful strategic planning. Several examples of the use of the principles are provided. |
« previous | next »
SCIMA