search query: @freeterm UNTERNEHMEN, MARKETINGSTRATEGIE / total: 2
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| Author: | Turner, I. |
| Title: | Strategy and organization: the rise and fall of the transnational |
| Journal: | Manager Update
1996 : WINTER, VOL. 8:2, p. 1-9 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, MULTINATIONALE UNTERNEHMEN, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | The author of this article reviews and criticizes the thinking about the globalization of markets and the rise and fall of the transnational company. For this purpose he uses a series of articles collected over the period 1983 till 1996. |
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