search query: @author Tauber, E. M. / total: 2
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| Author: | Tauber, E. M. |
| Title: | Brand franchise extension: new product benefits from existing brand names. |
| Journal: | Business Horizons
1981 : MAR/APR, VOL. 24:2, p. 36-41 |
| Index terms: | BRAND NAMES FRANCHISING NEW PRODUCTS |
| Language: | eng |
| Abstract: |
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