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| Author: | Bendell, J. Murphy, D. |
| Title: | Strange bedfellows: business and environmental groups |
| Journal: | Business and Society Review
1997 : 98, p. 40-45 |
| Index terms: | ENVIRONMENT USA MANAGEMENT |
| Language: | eng |
| Abstract: | Last year Unilever and the World Wildlife Fund (WWF) announced a partnership to help save the world's fisheries. The Environmental Defense Fund (EDF) is currently expanding its work with business after the well-known project with McDonald's helped to reduce fast-food waste and identify environmentally preferable packaging. In Britain, WWF has been working in partnership with the timber trade for more than five years to promote sustainable forestry. |
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