search query: @author Mesak, H.I. / total: 2
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| Author: | Mesak, H.I. Darrat, A.F. |
| Title: | Changing market conditions and advertising strategies: theory and evidence |
| Journal: | Journal of the Operational Research Society
1998 : JAN, VOL. 49:1, p. 42-51 |
| Index terms: | ADVERTISING MARKET CONDITIONS GAME THEORY CEREALS INDUSTRY |
| Language: | eng |
| Abstract: |
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