search query: @author Sutton, P. / total: 2
reference: 2 / 2
« previous | next »
| Author: | Sutton, P. |
| Title: | Tapping the sustainability market |
| Journal: | Greener Management International
1997 : SUMMER, 18, p. 91-111 |
| Index terms: | SUSTAINABLE DEVELOPMENT MARKETS COMPANIES ECOLOGY STRATEGY INNOVATION |
| Language: | eng |
| Abstract: | This article explores the rationale for companies to become not just green but sustainability-promoting, and outlines methods that they might use to make this kind of orientation viable. The article draws on the author's experience as an environmental strategist and is intended to stimulate innovation in business practice and prompt formal research to develop and test such ideas. Economic sustainability will be a key strategic driver for business over the next two decades. |
« previous | next »
SCIMA