search query: @author Ratner, R. K. / total: 2
reference: 2 / 2
« previous | next »
| Author: | Kahn, B. E. Ratner, R. K. Kahneman, D. |
| Title: | Patterns of Hedonic Consumption Over Time |
| Journal: | Marketing Letters
1997 : JAN, Vol. 8:1, p. 85-96 |
| Index terms: | CONSUMPTION CONSUMER CHOICE MUSIC |
| Language: | eng |
| Abstract: | Two experiments investigated whether individuals choose to listen songs that maximize their enjoyment on each trial or across the sequence of trials. In Study 1, participants made repeated choices between one liked song and one disliked song. In Study 2, participants made repeated choices between a liked song and two less-preferred songs. Participants' choices and ratings indicate that they did not maximize locally. In both studies, participants switched to the less-preferred songs before their ratings of the favored songs had declined to the level of the less-preferred songs. Additionally, in Study 2, more participants chose their favorite song on a given trial when it was the last trial of the block than when the block was expected to continue. |
« previous | next »
SCIMA