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| Author: | Foekens, E. Leeflang, P. Wittink, D. |
| Title: | Hierarchical versus other market share models for markets with many items |
| Journal: | International Journal of Research in Marketing
1997 : OCT, VOL. 14:4, p. 359-378 |
| Index terms: | RESEARCH MARKET SHARE MODELS |
| Language: | eng |
| Abstract: | Understanding the competition between products constitutes an important problem area in marketing. The existence of many items in a product category requires that researchers consider placing restrictions on the nature of competition in consumer response models. However, little is known about the relative appropriateness of alternative model specifications that differ in constraints. The authors propose hierarchical models, and they compare different possible hierarchies against each other and against recently developed nonhierarchical specifications. |
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