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| Author: | Cox, E. III |
| Title: | Do product warnings increase safe behavior? A meta-analysis |
| Journal: | Journal of Public Policy and Marketing
1997 : FALL, VOL. 16:2, p. 195-204 |
| Index terms: | PUBLIC POLICY MARKETING SAFETY |
| Language: | eng |
| Abstract: | In a meta-analysis of warnings literature, the authors examine empirical studies containing no-warning control groups to address the question of whether the presence of on-product warnings increases the safe behavior of product users. The major findings of the study are that warnings increase safe behavior and this increase is found for both nonstudent and student subjects. An effective free market system requires that consumers be enabled to make informed product purchase and usage decisions. |
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