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| Author: | Hanna, J. Millar, R. |
| Title: | Promoting tourism on the Internet |
| Journal: | Tourism Management
1997 : NOV, VOL. 18:7, p. 469-470 |
| Index terms: | TOURISM MANAGEMENT INTERNET |
| Language: | eng |
| Abstract: | This research note presents the lessons learnt from the development of a prototype tourist information service developed for a tourist board using the world-wide web. The lessons discussed fall into three main categories, namely: page design; managerial issues; and information content. Finally conclusions are drawn and suggestions made for further work. With the continuing growth of the Internet and, in particular, the world-wide web, there now exists a new marketing potential for tourist regions. |
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