search query: @author Appiah-Adu, K. / total: 2
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| Author: | Appiah-Adu, K. |
| Title: | Market orientation and performance: do the findings established in large firms hold in the small business sector? |
| Journal: | Journal of Euromarketing
1997 : VOL. 6:3, p. 1-26 |
| Index terms: | MARKET ORIENTATION COMPANIES SMALL BUSINESS |
| Language: | eng |
| Abstract: | This study examined whether the market orientation- performance link established in large firms studies hold in the small business sector and tested for the possible effects of market growth, competitive intensity, market and technological turbulence on any identified relationships. Specific performance measures used were new product success, sales growth and ROI. Based on constructs of the aforementioned variables, a research instrument was developed. |
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