search query: @author Alvarez del Blanco, R.M. / total: 2
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| Author: | Alvarez del Blanco, R.M. |
| Title: | ArmonÃa en imagen : personalidad y carisma de la marca |
| Journal: | Harvard-Deusto Marketing & Ventas
1998 : , JAN-FEB , 24 , p. 40-45 |
| Index terms: | BRAND VALUATION PRODUCT IMAGE |
| Language: | spa |
| Abstract: |
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