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Author:Zesinger, S.
Title:Risky business
Journal:Fortune
1998 : JUL, VOL. 138:2, p. 76-80
Index terms:COMPANIES
MANUFACTURING
CARS
SPONSORSHIP
Language:eng
Abstract:At the legendary Le Mans, the auto world's richest adrenaline junkies line up for a 24-hour competition. It is serious business, and the financial hang-over can be deadly.
SCIMA record nr: 177572
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