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| Author: | Schmitt, B. Simonson, A. |
| Title: | La estetica: el nuevo paradigma del marketing |
| Journal: | Harvard-Deusto Marketing & Ventas
1998 : JUL-AUG, 27, p. 21-23 |
| Index terms: | MARKETING IMAGE MARKETING CHANNELS |
| Language: | spa |
| Abstract: |
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