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| Author: | Bruner, R. Spekman, R. |
| Title: | The Dark Side of Alliances: Lessons from Volvo-Renault |
| Journal: | European Management Journal
1998 : VOL. 16:2, p. 136-150 |
| Index terms: | ALLIANCES CAR INDUSTRY STRATEGIC MANAGEMENT |
| Language: | eng |
| Abstract: | This article explores sources of failure in strategic alliances drawing on field research into one of the most prominent alliance collapses in recent years. The alliance of Volvo and Renault married the two largest enterprises in their respective countries for economic objectives that virtually all industry experts applauded. Three years after its founding, the allies split appart in a bruising argument that left observers reassessing the future of alliances and of European integration. We believe that an explanation of the paradox of "good motive-unhappy outcome" here is to be found in the "dark side" of alliances that invites managers to make fatal errors. We identify six factors that under- mined the Volvo-Renault alliance: misalignment of senior and operating managers, path dependence, alliance recontracting, leadership style, cultural differences and time. |
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