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| Author: | Baker, W. Faulkner, R. Fisher, G. |
| Title: | Hazards of the market: the continuity and dissolution of interorganizational market relationships |
| Journal: | American Sociological Review
1998 : APR, VOL. 63:2, p. 147-177 |
| Index terms: | MARKETS COMPETITION POWER |
| Language: | eng |
| Abstract: | The authors propose a theory of the market as an "intertemporal" process that integrates multiple theoretical perspectives. Using event-history methods, the authors analyse the dissolution of interorganizational market ties between advertising agencies and their clients as a function of three forces - competition, power, and institutional forces. The informal "rules of exchange" institutionalised in the "emergence" phase of the advertising services market include exclusivity and and loyalty. |
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