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| Author: | Hartmann, P. Zorrilla Calvo, P. |
| Title: | La tienda virtual. El ´merchandising´virtual en el proceso de decision de compra del usuario de Internet. |
| Journal: | Harvard-Deusto Marketing & Ventas
1998 : SEP-OCT, 28, p. 60-65 |
| Index terms: | ELECTRONIC COMMERCE INTERACTION GAMES SALES PROMOTION INTERNET |
| Language: | spa |
| Abstract: |
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