search query: @author Bruzzone, D. E. / total: 2
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| Author: | Aaker, D. E. Bruzzone, D. E. |
| Title: | Viewer perceptions of prime-time television advertising. |
| Journal: | Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 15-23 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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