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| Author: | Sieger, D. Sieger, C. Stippel, P. |
| Title: | "Das Problem ist das Marketing". |
| Journal: | Absatzwirtschaft
1998 : DEC, p. 16-18, 20 |
| Index terms: | PRODUCT DESIGN PRODUCT DEVELOPMENT BRANDS MARKETING |
| Language: | ger |
| Abstract: |
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