search query: @author Sabavala, D. J. / total: 2
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Author: | Sabavala, D. J. Morrison, D. G. |
Title: | A nonstationary model of binary choise applied to media exposure. |
Journal: | Management Science
1981 : JUN, VOL. 27:6, p. 637-657 |
Index terms: | STOCHASTIC PROCESSES ADVERTISING MEDIA ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
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