search query: @author Moenaert, R. K. / total: 2
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| Author: | Bulte, C. van den Moenaert, R. K. |
| Title: | The effects of R&D team co-location on communication patterns among R&D, marketing, manufacturing. |
| Journal: | Management Science
1998 : NOV, VOL. 44:11:2:2, p. S1-S18 |
| Index terms: | R&D management Project management New products Product development Marketing management Technology |
| Language: | eng |
| Abstract: | The paper offers new evidence for the effects of R&D team locaton on the flow information among R&D teams, and between R&D teams and the marketing function. The authors use sequential network data collected from a quasi-experiment at an industrial company that regrouped its R&D teams into a new facility. The results show that communication among R&D teams was enhanced after co-locating these teams. Communication frequency between R&D and marketing was not affected by the increased physical distance. |
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