search query: @author Lu, L. / total: 2
reference: 1 / 2
« previous | next »
| Author: | Lu, L. |
| Title: | The effects of cultural dimensions on ethical decision making in marketing: an exploratory study |
| Journal: | Journal of Business Ethics
1999 : JAN 1, VOL. 18:1, p. 91-105 |
| Index terms: | BUSINESS ETHICS DECISION MAKING MARKETING |
| Language: | eng |
| Abstract: | As more and more firms operate globally, an understanding of the effects of cultural differences on ethical decision making becomes increasingly important for avoiding potential business pitfalls and for designing effective international marketing management programs. The purpose of this study was to examine differences in ethical decision making within Hofstede's cultural framework. The results confirm the utility of Hofstede's cultural dimensions and place ethical decision-making within an overall theoretical framework. |
« previous | next »
SCIMA