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| Author: | Chang, Yaping Yan, Jun |
| Title: | On marketing on internet/Electronic commerce (original in Chinese) |
| Journal: | Commercial Economy and Management (c)
1998 : 4, p.50-53 |
| Index terms: | ELECTRONIC POINT OF SALE MARKETING CHANNELS INFORMATION TECHNOLOGY INFORMATION NETWORK ELECTRONIC SHOPPING |
| Language: | chn |
| Abstract: | Marketing on internet has the following basic characteristics: The one to one marketing tactics can be adopted. It is a transaction activity tailored to intellectual stratum and middle class, which is conducted through information transmission. It is an all-weather market which is quickest in growth speed and change. The basic method of marketing on internet is to establish users own web sites on internet and then promote the sale of their products and services. The transactions on internet is, in fact, to realize the marketing function of general market by using the multimedia function of net work. Besides,this paper also gives introduction to the design of network stations for marketing on internet and characteristics of business operation as well as the mode of settlement. |
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