search query: @author Liu, Xiumin / total: 2
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| Author: | Liu, xiumin |
| Title: | An analysis on the current situation of sales of colour TV (original in Chinese) |
| Journal: | China Market (c)
1998 : 11, p.28 |
| Index terms: | COLOUR TELEVISION MARKET SHARE SELLING CHINA |
| Language: | chn |
| Abstract: | In recent two years, large-scale enterprises have carried out fundamental expansion, strengthened the awareness of brands, raised the market occupation ratio and excluded other enterprises from entering the market. The sales volume of the top ten color TV producers in market occupation ratio constitute over 80 percent of the demand amount on the entire market. The price adjustment of household electrical appliances is a normal phenomenon. Market demand fluctuates on the basis of stability. The current demand for household electrical appliances in cities and towns is stable with a slow increase. The owning amount of household electrical appliances in cities and towns tends to be saturated and the replacement of older products by new ones becomes a matter of concern. The amount of household electrical appliances owned by rural residents has increased |
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