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| Author: | Wang, Yueping Gu, Qingliang |
| Title: | The study into the habits and structure of Shanghai's professional female clothing consumption (original in Chinese) |
| Journal: | China Textile (c)
1998 : 9, p.19-21 |
| Index terms: | CLOTHING INDUSTRY CONSUMER BEHAVIOUR CHINA |
| Language: | chn |
| Abstract: | 1.The shopping habits of Shanghai's professional females: The favorite business districts are Huaihai Road and the Xujiahui District. And the department stores by joint-venture and the clothing shops by monoply are the most favorable received retail forms. 2.The dressed habits of Shanghai's professional females: The convenient clothing is the top choice indoors or outdoors. The second is sports clothing. The formal attires and professional clothes are the major clothes in important occasions. 3.The clothing consumption structure of Shanghai's professional females: The first chosen outdoor clothes are professional suits. Next are sweaters, shirts, trousers. In the kind of underclothes socks are purchased most frequently; shorts and and breast forms are next to them. More than half persons being surveyed spend 20% to 40% of income in buying clothes. |
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